Netflix has changed its famous “Are you still watching?” message to “Please, keep watching!” after it lost subscribers in the last financial quarter.

The normally judgmental Netflix has suddenly become a lot more needy after it had 35% of its share value wiped out in a matter of days following a report that it lost subscribers for the first time in the company’s history.

Eagle-eyed viewers have spotted that its typical message of “Are you still watching?” has been switched to “Please, keep watching!” after they watch a few episode of a show.

“I appreciate that Netflix isn’t being as judgy as they used to be but this is coming across as a bit desperate. It’s kind of a turn-off,” said one Netflix subscriber.

While another Netflix viewer told us, “In the time I saw the message, Netflix had already cancelled the show I was watching; so I had no new episodes to keep watching anyway!”

Netflix also plans a fresh round of show cancellations, a price hike and an end to password sharing to bolster its subscriber figures.

“It’s tough being a CEO,. You have no idea how long it takes to come up with these great ideas,” said Reed Hastings, Netflix CEO.